Agency: Wieden + Kennedy
Client: We Have Band
So, ladies and gents, for your musical pleasure, we have the official music video for ‘You Came Out’ by London hipsters We Have Band.
It’s been created by W+K creative team Ida Gronblom and Fabian Berglund together with Blinkink director David Wilson.
The face paint animation film is made up of 4,816 separate stills. Each and every frame was hand-painted, shot, wiped off and redrawn, slightly differently for the next frame in order to create a seamless sequence. Phew!
This time-consuming process involved the band members lying still for two consecutive days in a studio.
In order to animate the singing bit, lip movement was created by animating a painted mouth on the singer Dede. This involved breaking the lyrics into phonetics and giving each sound a specific mouth shape.
To make this as realistic as possible all the mouth shapes were painted on Dedes face individually and then shot. All 4,816 frames of the music video can be found on Flickr.