Agency: Saatchi & Saatchi, New York
So just how does Cadbury get the caramel inside the Caramilk bar?
The secret is revealed here, interpreted as modern dance, by the Saatchi & Saatchi team.
We think this one has the makings of a classic in all its hilariousness.
Watch out for the UK version for Cadbury’s Caramel and then sit back and wait for the outcry from that bastion of contemporary dance, the Salders Wells Theatre.