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Porkinson relaunches with press ad campaign

Quiet Storm Create New Porkinson relaunch ad campaign
 
Kerry Foods has launched a new campaign for its premium sausage brand Porkinson. The campaign, the first created by Quiet Storm, intends to relaunch the banger.

The Porkinson Banger, which was the choice of Concorde and The Ivy, also sports new packagaing.

Brand manager Claire Hilton says,“We’re thrilled with the bold advertising creative, it demands the readers attention in the same way the product range stands out on the supermarket shelf."

Quiet Storm managing director Darren Thomas says he hopes the ad will get people talking "in an all too often bland and worthy sector".

Media planning and buying was through Vizeum.
 

AJR
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