Agency: Viral Factory
If only trade shows were really this entertaining.
In a new viral campaign to promote the Samsung N310, a video has been ‘leaked’ that apparently shows two computers coming to life.
A woman at a trade show stops by the booth for Samsung's new mini-notebook.
Two N310’s, side by side, then unleash a hologram effect and the ability to give life to mischievous plastercine people.
Apparently mesmerised, the woman behind the camera is dumbstruck as a showdown between the two protagonists unfolds.
“The striking thing about the Samsung Mini Notebooks is that they look cute and huggable, which is not something you can often say of a computer,” said creative director at The Viral Factory, Ed Robinson
“So we made a film which highlighted this tactile, squidgy quality, and entertained the audience at the same time.
He added, “Claymation ticks both boxes, and adding a bit of Tex Avery slapstick violence, turns it into a little piece of joy which the net will hopefully take to its fabulously ample bosom.”