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ADVERTISING CAMPAIGNS

Editor’s Pick. Samsung N310 ‘Awesome Computer’ viral

Agency: Viral Factory

Client: Samsung

If only trade shows were really this entertaining.

In a new viral campaign to promote the Samsung N310, a video has been ‘leaked’ that apparently shows two computers coming to life.

A woman at a trade show stops by the booth for Samsung's new mini-notebook.

Two N310’s, side by side, then unleash a hologram effect and the ability to give life to mischievous plastercine people.

Apparently mesmerised, the woman behind the camera is dumbstruck as a showdown between the two protagonists unfolds.

“The striking thing about the Samsung Mini Notebooks is that they look cute and huggable, which is not something you can often say of a computer,” said creative director at The Viral Factory, Ed Robinson

“So we made a film which highlighted this tactile, squidgy quality, and entertained the audience at the same time.

He added, “Claymation ticks both boxes, and adding a bit of Tex Avery slapstick violence, turns it into a little piece of joy which the net will hopefully take to its fabulously ample bosom.”

 

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