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McCoys ad

Agency: Publicis

Client: McCoys Crisps

Remember an 'It's not for girls' campaign for a chunky chocolate bar?

Well this snack brand is following in the same footsteps. McCoys crisps are repositioning themselves as 'Man Crisps'.

This 'Jukebox' is the first of two execution which is playing a part in the £4 million marketing drive.

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