Agency: DDB Chicago
A McDonald's fry is dropped underneath the front seat unveiling another micro-world with workers dressed as cavemen.
“Rejoice. For the powers above have bestowed on us a golden gift. A great and glorious treasure,” declares their leader.
But no fry will be left behind and the dude in the passenger seat plucks his fry back.
"Trust me. No one wants this more than me," he quips, oblivious to the chaos he has left behind beneath his seat.