Hot in the footsteps of Stella McCartney, Karl Largerfeld, Viktor and Rolf, Madonna has designed a new fashion line for H&M.
Here's the accompanying TV ad directed by Dan Caden in all its 1'30" glory.
Press and outdoor has been shot by Steven Klein, who also did the photography for the 'Confessions on a Dancefloor' album artwork.
Expect retail frenzy when 'M by Madonna ' hits the high streets on March 22. The range will be sold in 28 countries around the world.
The 'M by Madonna' line includes glamorous tops, street-cool lumber jackets, tailored blazers, shirt dresses and kimono-shaped dresses together with a trench-coat.
The collaboration of music and fashion between these two giants began last spring when H&M supplied a complete line of off-stage clothing for Madonna's entire touring troupe including band, dancers, crew members and the Material girl herself.
Madonna and H&M's first collaboration at that time was a specially designed Madonna track suit which was sold at H&M stores world wide.