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Nivea Body Smooth Sensation ‘Lost Panties’ advert

On first impressions, this is rather a mundane piece of work, but bear with it and the punch line really delivers.

A woman steps out of a lift – high heels, short shirt, long legs… you get the picture.

The camera follows her as she goes for a walk across marble floors and then when she pauses…ooops, she looses her panties.

The premise? Her body and legs are so damn silky she can’t keep her panties up after using Nivea Body Smooth Sensation.

Now, you’re probably wondering how something so risqué was made and passed by the uptight suits at the massive global corporation, which Nivea is.

Except it wasn’t. It was made by South Korean Chosun University ad school.

But that doesn’t make it any less a credible piece of work.

AJR
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