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Wam ‘Lady Bowling’ Japan advert

Agency: Ogilvy & Mather Japan

Client: Wam Hair Removal

We know we can always rely on our friends in Japan for some oddball take on advertising.

Take this new work from Ogilvy & Mather for example.  Here a contestant in a Lady’s Bowling competition steps up to the mark  in a bikini and launches her ball… except she forgets to let go.

But not to worry, she has a clean strike. Well, almost. There’s one pin left standing.

And why? Because her beauty regime has failed to remove one last hair from her armpit.

The solution for next time you want a clean strike when wearing a bikini (as we commonly do)? Wam, of course.

Wam bam, thank you mam!

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