Client: Robinson’s (Britvic)
We appreciate the world has gone Tweeting mad on the latest social networking platform.
Does that explain the birdy approach taken by Robinson’s in its latest push for its squash drinks?
The work for ‘Be Natural’ sees a rather talented bird appearing to fly through the entrance of his/her tardis-like nesting box, which opens up to reveal a stylish apartment with all mod cons.
The bid appears to operate the TV remote control and then open the fridge (filled with Robinson’s drinks) before settling down to read a copy of Heat inspired Tweet.
It’s a world turned on its head where birds live like humans and humans substitute birds – watch out for the human figure that comes out of the cuckoo clock.
The soundtrack is the Motown inspired, ‘Baby, you belong to me’.
"Squash made from naturally sourced ingredients," reads the end line from this ad set in the ‘natural world’.