Avon has launched a new $340million global marketing campaign for 2007 with the strapline, ‘Hello Tomorrow’.
‘Hello Tomorrow’ has advertisements running in 35 markets on billboards, print and broadcast from the beginning of April.
The UK Hello Tomorrow campaign will start with contemporary and stylish brand advertising, moving into product focussed executions featuring innovations developed in Avon’s recently built, multi-million pound laboratory in Suffern, New York.
For the first time ever, Avon will also be launching a global Representative recruitment campaign, to run outside the UK.
Avon’s shop front is also getting a new look, with the legendary Avon brochure receiving a makeover to showcase the most up to date range of over 7,500 products, from skincare, make-up, fragrance, jewellery and lingerie ranges.
This May will see Avon conduct its biggest-ever launch as Avon Make-up takes centre stage with a globetrotting trip to show off its great new looks.