Agency: R&R Partners
Client: Las Vegas Tourism
Las Vegas Tourism is promoting hard times in its latest advertising campaign.
Reporter, Candace Newman, appears in a desolate resort pointing out vacant cabanas, “as yet another troubling sign of the times.”
But all is not what it seems.
The report ends and the camera pulls back to reveal a scene of party central in a swimming pool.
The reporter slips off her jacket to reveal her bikini and, without appearing to step out of her heels, jumps into the pool.
The ad closes with the line, ‘What happens here, stays here.”