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ANNA's Creative Media Partnership Winner 08 - British Airways 'Yesterday at T5'

AJR
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This ad was nominated for an ANNAs Award

Judge's Comment
August and our thoughts turn to holidays. In response to some slightly adverse publicity regarding their brand new terminal, BA chose to respond with a press campaign. A press campaign? In this day and age? How quaint. But this was a press campaign where each ad was conceived, executed and delivered in less than 24 hours. Now I don’t care which arena you work in, that’s quick. It’s also a masterclass in restraint. No clever headlines. No cleaver visuals. Instead all we’re left with is a clever idea. Remember those?

Nik Studzinski, Creative Director, Mother

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Credits
2008 Creative Media Partnership Winner:
Advertiser: British Airways
Ad Name: Yesterday At T5
Creative Agency: Bartle Bogle Hegarty
Creative credits: Dan Bailey & Brad Woolf
Media Agency: ZenithOptimedia
Media credits: Matt Skelding & Chris Davies

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