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ANNA's Art Direction Winner 08 - Cadbury's Dairy Milk 'Carton'


This ad was nominated for an ANNAs Award

Judge's Comment
Having produced the public’s favourite TV ad of last year, it must be tempting to take the crazy imagery over to the press. Instead, Fallon have produced a campaign based on a good old-fashioned USP. (Remember them? Where did they all go?) Although, to be fair, there are similarities between the TV and press. Both use the strengths of their medium particularly well. Both are difficult to ignore. Both are very purple. I like them all, but the carton ad is probably my favourite as it’s the most positive.

Dave Dye, Creative Director, Dye Holloway Murray

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Credits
2008 Art Direction Winner:
Advertiser: Cadbury’s Dairy Milk
Ad Name: Carton
Creative Agency: Fallon
Credits: Mark Elwood, Dave Lang & Martin Gillan

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