Choose speciality channel:   Choose sector channel:     Search the site


Oasis launches Cactus Kid follow-up campaign

Client: Oasis

Agency: Mother London

RubberDuckZilla, a giant rubber duck that doesn’t like water, is the unlikely follow-up to soft drink brand Oasis’s controversial Cactus Kid campaign.

This latest spot in the ‘for people who don’t like water series’ takes its cue from classic Monster Island movies such as Godzilla and King Kong and aims to target a 20-something audience.

In it, RubberDuckZilla storms through a Japanese city destroying everything related to water in his battle to promote variety and the freedom to choose tastier drinks.

The integrated campaign has been created by Coca-Cola roster agency Mother London, with digital by Poke and media through Vizeum.

RubberDuckZilla dramatically appears when he feels the students’ freedom of choice is being prevented and he demonstrates his disapproval by destroying water related objects.  The ad ends on a high with the students riding off into the sunset with RubberDuckZilla as they all enjoy some ‘Oasis’.

Other elements include exclusive content via a dedicated website and strategic media partnerships with The Sun, Zoo and Empire. It breaks on TV from May 18, but you can see it here.

The campaign will be enhanced backed by outdoor and print advertising and a comprehensive PR programme, all designed to encourage discovery and conversation amongst the 20-something audience.
What do you think? Post your comments below and be in with a chance to win a bottle of Champagne in our Review of the Month competition.


drug coupons pet prescription discount card
free prescription drug cards free cialis coupons
how much is the abortion pill abortion services
doxycycline for dogs uk doxycycline for dogs uk doxycycline for dogs uk
free prescription drug cards free prescription discount cards
is there a generic for bystolic bystolic generic bystolic coupon
cialis 2 cialis 2 cialis 2
aida kreuzfahrt aidadiva aida angebote
cyklokapron wiki go cyklokapron
amoxicillin-rnp amoxicillin-rnp amoxicillin dermani haqqinda
free cialis samples coupon coupons cialis
free cialis coupons cialis coupons from lilly
how late can you get an abortion pill pill abortion abortion options
methsuximide naltrexone side effects naloxone challenge
what is naltrexone made of what does naltrexone feel like
what is vivitrol used for opiate antagonist naltrexone naltrexone implant locations
terbinafin hexal terbinafin 500mg




3073 showcases match your criteria