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ADVERTISING CAMPAIGNS

Coca-Cola unveils taste of summer in 'Open Happiness' campaign

Client: Coca-Cola

Agency: Mother London

Coca-Cola is ushering in the summer with a campaign under its new ‘Open Happiness’ strapline.

The soft drinks giant will launch the first spot, ‘Yeah Yeah Yeah La La La’, at the end of May across TV, supported through digital, outdoor advertising and on-pack promotion as well as through its ‘Coke Zone’ loyalty scheme.

The ad, created by Mother London features an exclusive track commissioned by Coca-Cola, which has been written and produced by electro superstar Calvin Harris.
 
The new 30 and 60 second spots go live in the UK on Friday 31st May. The story unfolds as one summer morning, a mysterious man pushes a large box into a park and up to the top of a hill.

The man opens the box and it turns into a magical, summery organ with curious little creatures inside. He fits a chilled bottle of ‘Coke’ to a plug on the side of the musical machine and hits a key on the keyboard as a drop falls into the creature’s mouths.
 
With each drop, the creatures are refreshed with ice cold Coca-Cola and begin to sing ‘yeah yeah yeah’ and ‘la la la’ as a crowd of young people gathers in a surreal and summery scene.
 
Cathryn Sleight, Coca-Cola Great Britain marketing director, said, “Much like hearing ‘Holidays Are Coming at Christmas’, with this campaign we’re looking to build anticipation and excitement throughout the summer. The upbeat track on the new ad depicts a summery sound which we hope will build positive feeling around the brand over the summer months.”
 
What do you think? Post your views below and be in with a chance of winning a bottle of champagne in our Campaign of the Month competition.

 

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