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T-Mobile 'Sing-along' advert

Agency: Saatchi & Saatchi

Client: T-Mobile

Watch the four minute extended version of T-Mobile’s Sing-Along ad filmed in Trafalger Square, which broadcast on TV for the first time on Saturday during ITV1’s Britain’s Got Talent.

The spot, part of the Life’s for Sharing campaign, captures 13,500 people singing Hey Jude with popstar Pink. The guerrilla-style ad was created by Saatchi & Saatchi and viral specialists Unruly Media.

It follows on from the mobile phone company’s first viral spot, which saw a cast of 350 dancers breaking into dance at Liverpool Street station in London. Since that ad launched in January more than 11 million people have watched it on YouTube.

What do you think of this campaign? Write your review below and could you win a bottle of Champaign in our ‘Review of the Month’ competition.

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