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ADVERTISING CAMPAIGNS

Agent Provocateur - 'The Call of the Sirens'

Client: Agent Provocateur

From Kylie riding a mechanical bull to Kate Moss stripping off, saucy knicker brand Agent Provocateur has never played it safe. And its latest viral video, The Call of the Sirens starring supermodel Karen Elson, doesn’t disappoint.

Elson appears as queen of the sirens alongside a bevvie of scantily-clad beauties in a mist-wreathed forest to promote Agent Provocateur’s spring/summer lingerie and swimwear campaign.

The viral depicts ‘a decadent world where women are bold, fearless and liberated and men enslaved to attend their every whim’, according to the brand.

In one scene Elson subdues a knight who lies prostate on the floor, while in another she pins a male model to the floor with her stilettos as she’s crowned with a thorn wreath.

What do you think of the campaign? Is this more of the same old ‘shock’ from Agent Provocateur or a steamy shoot guaranteed to get pulses pumping? Let us know and be in with a chance to win a bottle of Champagne in our ‘Review of the Month’ competition.

AJR
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