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ADVERTISING CAMPAIGNS

Ad of the Week. Next ‘The Sweetest Escape’

Agency: Love

Client: Next


Grey skies may hover over Blighty but Next is bringing early rays of summer sun to our screens.

In the latest instalment of their fashion drama the high street fashion retailer aims to capture, “the true mood and feelings of a sun kissed summer, love and fashion.”

With eye candy provided in the shape of Brazilian supermodel, Emmanuela De Paula, joined by the new face of menswear Nathan Bogle, what’s not to like?

It sees Emmanuela making a wish for a holiday romance, tossing a coin into a fountain. Cut to shots of a yacht on the high seas lifted straight from a Duran Duran video and fast cars clinging to the Italy’s perilous Almalfi coast, ending up at a poolside party.

It sees the retailer attempting to up the glamour stakes for its brand - more known for its safe and practical office wear. But will it translate to the shop floor?

And as for the soundtrack - Gwen Stefani's 'Sweet Escape' - girlfriend, that’s so 2006! Get your ears tuned to La Roux if you want to join the fashion-forward set.

What do you think of this campaign? Write your review below and could you win a bottle of Champagne in our ‘Review of the Month’ competition.

AJR
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