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Toyota ‘Uncovered’ advert

Agency: CHI and Partners

Client: Toyota

It’s official, ad land is full of wannabe and hip hippies. Fans of the 2006 Big Chill compilation will be more than familiar with the soundtrack for this new ad for Toyota - ‘Love You’ by The Free Design.

It conjures up images of  skipping through muddy fields in the South of England. But not here.

Here, more cleverly, CHI and Partners have used it to a magic trick of sorts. Cover up a car, uncover it and taa-daa , it’s a new model. Four new models in fact!

Rather than making four new ads for each model, they’ve successfully managed to cram four models in the one ad. Now that’s savvy thinking in tough economic times!

What do you think of this campaign? Write your review below and could you win a bottle of Champagne in our ‘Review of the Month’ competition.

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