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ADVERTISING CAMPAIGNS

Lexus RX ‘Pursuit of Perfection’

Agency: Saatchi and Saatchi, Sydney

Client: Lexus

It’s not a car, it’s an animal, or so Saatchi and Saatchi would have us believe.

The latest work from the agency down under, is dark and sinister opening with the line, “We’ve pursued it for thousands of miles, but now its looking over its shoulder.”

Shot more like a horror movie than a car ad, watch if you dare.

What do you think of this campaign? Write your review below and could you win a bottle of Champagne in our ‘Review of the Month’ competition.

AJR
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