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ADVERTISING CAMPAIGNS

Lipton ‘Forest Fruit’

Agency: DDB Paris

Client: Lipton Tea

Inspired by the 1971 film ‘Willy Wonka and the Chocolate Factory’, tea brand Lipton has released this new piece of frivolity.

Created by DDB Paris, the new ad features a group of women at play in a swimming pool of real fruit including pomegranate seeds. Look out for the bouncing raspberry.

To hammer the association with the movie home,  it even features a song from the soundtrack sung by Gene Wilder.

A tea that makes women act like big kids. Maybe this is one to ban from the office… or maybe not.

What do you think of this campaign? Write your review below and could you win a bottle of Champagne in our ‘Review of the Month’ competition.

AJR
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