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ADVERTISING CAMPAIGNS

Ad of the Week. Orange ‘Saving Private Ryan’s Number’

Agency: Fallon

Client: Orange

Mobile operator Orange has released a spoof of the classic war movie ‘Saving Private Ryan’ as part of its current cinema campaign.

‘Saving Private Ryan’s Number’ has been created by Fallon as part of the new Orange Film Studios project, which aims to ‘re-envision’ Hollywood blockbusters with Orange mobile phones at the centre of the action.

GIs demonstrate the call and photographic facilities of phones, waving flags carrying the Orange logo as opposed to the Stars and Stripes, accompanied by a voiceover which states, “In a world at war, for one man the fighting is over if anyone can reach him.”

Describing the production as “a story of honour, courage and sacrifice” it aims to highlight “the specific issue of failing to save someone’s number into your contacts list when you really need to get hold of them…during a decisive Second World War battle.”

The original 1998 movie, depicting the D-Day landings and starring Tom Hanks was nominated for 11 Oscars, earning Steven Spielberg the Best Director accolade.

What do you think of this campaign? Write your review below and could you win a bottle of Champagne in our ‘Review of the Month’ competition.

AJR
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