This new ad for RAC Car Services by Abbott Mead Vickers BBDO shows a series of cars and a motorbike broken down or stuck in an awkward situation until the RAC breakdown van arrives.
The ad, which is shot by the sea in Merseyside, features a cover of The Carpenters song Close to You to illustrate how motorists feel about RAC breakdown staff. Media planning and buying is by OMD UK.
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