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ADVERTISING CAMPAIGNS

RAC ad gets 'Close to you'

Agency: AMV

Client: RAC

This new ad for RAC Car Services by Abbott Mead Vickers BBDO shows a series of cars and a motorbike broken down or stuck in an awkward situation until the RAC breakdown van arrives.

The ad, which is shot by the sea in Merseyside, features a cover of The Carpenters song Close to You to illustrate how motorists feel about RAC breakdown staff. Media planning and buying is by OMD UK.

What do you think of this campaign? Write your review below and could you win a bottle of Champaign in our ‘Review of the Month’ competition.  

 

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