Agency: W + K
This new ad for Honda by Wieden & Kennedy is a return to using bright graphics and the distinctive voice of public radio host Garrison Keillor.
The spot is a corporate message ad, extolling all of Honda’s virtues. The first ad with Keillor and this style came a few years ago and introduced the UK public to Honda’s new diesel technology.
The TV and press ads follows Honda's recent campaign that featured in the Saturday Guardian taking over 11 pages. The campaign also involved a TV ad, which broke on the 4 April and ran on Channel 4.
The campaign aims to get more members of the public to be "do gooders" regarding the environment.