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ADVERTISING CAMPAIGNS

New Burger King wrestler ad attracts complaints from Mexico

Agency: Crispin, Porter + Bogusky

Client: Burger King

This new advert for Burger King has caused quite a lot of stir. The campaign to promote the new Tex-Mex style burgers features a squat Mexican draped in his country's flag and an American cowboy, which have offended Mexican officials who want the spot pulled.

Mexico's ambassador to Spain said posters for the new "Texican whopper," a cheeseburger with chile and spicy mayonnaise, inappropriately display the Mexican flag, which is draped over the diminutive wrestler like a poncho.

The ambassador said that the ad denigrates the image of his country and uses improperly Mexico's national flag.

Mexico has strict laws prohibiting the defamation of the flag and claims this ad offends “Mexicans and Mexico.”

The fast food chain has agreed to revise the campaign created by Crispin Porter & Bogusky and airing in Europe.

AJR
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