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Ben & Jerry's 'Do the world a flavour' website

Agency: Cake

Client: Ben & Jerry's


Prepare yourselves folks for the ultimate dream job or should that be cream job. Ben & Jerry’s is offering you the chance to make the world a better place by concocting their next global flavour.
 
On April 14th Ben & Jerry’s launches a global competition called ‘Do The World A Flavour’ to find their next ice cream concoction. So now ice cream lovers from across the world can wow the kings of ice cream with their own flavour suggestions and be in with the chance to see their flavour made and sold around the world!
 
Making your own Ben & Jerry’s flavour couldn’t be simpler, just log on to www.benjerry.co.uk  choose your favourite ingredients, add an image for the tub and send off your entry! If your flavour is tasty enough you will be whisked away to the Dominican Republic to meet the ice cream’s dairy Godfathers, Ben & Jerry and meet the other finalists from around the world. The final winner will then see their flavour made and sold globally in 2010!
 
Chief flavour guru, Arnold Carbone, and creator of Ben & Jerry’s most iconic flavour, Phish Food, comments: “Flavour and taste are very personal things and we all have our preferences. The competition is a fantastic opportunity for fans to create a flavour to satisfy their own desires and the winner will even get to see their own face on the tub! You can be as weird, wonderful and wacky as you like, so go on, get concocting some crazy flavours!“
 
Ben & Jerry’s has been listening to their ice cream devotees for over 30 years now and some of the best known flavours have actually come about after suggestions from the public – Cookie Dough being one of them!
 
What makes Ben & Jerry’s taste all the sweeter is knowing that they’ve been making ice cream in the nicest possible way for over 30 years: using milk from their Caring Dairy, free range eggs and Fairtrade ingredients where possible, ensuring their consciously concocted flavours always leave the sweetest taste in your mouth. That’s why the winning flavour will be bursting with as much fairtrade goodness as possible.
 
For more inspiration and advice on how to create a perfect flavour, just log onto the Do The World A Flavour Facebook page for tips advice and video clips from the flavour gurus. So get your taste buds at the ready and start stirring up a flavour sensation!

AJR
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