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ADVERTISING CAMPAIGNS

FX reveals new ads for Dexter, series 3

FX, the Fox International Channel and home of US drama's Dexter and NCIS, has appointed creative shop Quiet Storm to its advertising roster.

Quiet Storm has created this outdoor campaign, which will include digital and print, in the lead up to the series return of Dexter later this month.

Natalia Akel, marketing director at Fox International Channels (UK), said, "Following last year’s successful campaign of Dexter season two, we are very excited to work with Quiet Storm for the launch of season three. After seeing three pitches from different agencies, we were most impressed with Quiet Storms ideas. The agency took the brief and came back with great concepts. The campaign will include outdoor, print and online activities”.

Trevor Robinson, founder and creative director at Quiet Storm, added, “We’re delighted to be working with the team at FX UK and we look forward to creating an impactful campaign with great results. This is an exciting time for Dexter so we’re delighted to be involved in the new series launch.”

The new work was written and art directed by Trevor Robinson and Neal Colyer. Media planning and buying was handled by Walker Media.

 

AJR
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