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ADVERTISING CAMPAIGNS

Teddy Sheringham tells men to ‘Keep Your Eye On The Ball'

Agency: Hooper Galton

Client: Everyman

Everyman, a male cancer fundraiser, has launched this new film starring Teddy Sheringham to raise awareness of testicular cancer. 

The new film has been created as a part of Everyman’s Keep Your Eye On The Ball (KYEOTB) campaign, jointly run by The FA and The PFA and aimed at the footballing community.

The new film’s aim is to entertain and educate, showing men that it’s imperative to regularly check their testicles so that signs of cancer can be caught early. It features ex-England and Spurs football star Teddy Sheringham. Press ads will also be running in support.

In the film, as Teddy walks into the shot, holding a football, he tells the audience to ‘keep your eye on the ball’. But immediately after, he throws the football to one side and looks down at his trousers. With a quick swing of the hips he appears to release one of his own testicles and starts to play ‘keepy-uppy’ under his clothes.

He controls the ‘ball’ as it travels around his body, using ever more skilful footballing moves. Showcasing over, the ball drops back into place to the sound of a golf ball dropping into a hole. Teddy then gives a cheeky wink to camera.

The voiceover highlights that: “In the UK, 99% of all cases of testicular cancer are curable if caught early”. It goes on to urge: “So come on guys, keep an eye on your balls. It could save your life”.

The film will run on Match-Day Media screens in football grounds all over the UK including Arsenal, Manchester United and Newcastle. It will also be played at Wembley, as well as being sent out as a DVD to football clubs all over the UK. There are also plans to follow up with an airing on National TV.

Martin Smith, Head of Public Affairs at Everyman, commented: “Our mission is to stamp out male cancer. By helping everyone to recognise the tell-tale signs and the importance of regular checks, we hope to achieve this. Hooper Galton have created a fun film that should be irresistible to footie fans, using both Teddy's well-known footballing prowess and his cheeky personality to bring to life this simple but very important message.”

Oliver Lewis-Barclay, Managing Director at Hooper Galton, added: “Despite the life-threatening possibilities of testicular cancer, 50 per cent of men still don't check their 'plums'. We clearly need a lot of cajoling. Casting-wise, then, we needed a footballing icon - but we got a demi-god! Teddy is loved and admired by almost every footie fan outside Munich and has a great sense of fun, so we were delighted he agreed to get involved."

AJR
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