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Wallace bares all for new npower advert

Agency: Beattie McGuinness Bungay

Client: npower

Wallace and Gromit fans glimpse more of their favourite animated character than they ever have before in npower’s first advert starring the duo.

It’s the first time family favourite has appeared in the buff but he’s spared his blushes by an enterprising Gromit.

In the 30 second npower advert Wallace suffers the ultimate bathroom hardship when the pair’s home boiler breaks down and his hot shower runs cold. A startled Wallace turns to Gromit for his help. The clever hound gets on the ‘dog and bone’ and calls out npower’s hometeam to replace the boiler.

Wallace’s appearance marks the first of a series of npower adverts starring the duo that will appear on screen for the next two years. Each ad will be characterised by the famous pair doing what they do best and inventing hair brained schemes to help their home be more energy efficient.

The ad aims to highlight how Britain’s brightest energy company is helping make energy efficiency easy and fun.

npower said, “Wallace and Gromit are the most famous film pairing in Britain. Their cosy personas and ‘have a go’ approach to energy efficiency is what we need to help people see how simple it is to make small changes but a big difference to their energy bills.”

AJR
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