Client: The Sun
The Sun newspaper has launched this new advert to support the charity Help for Heroes, which is dedicated to supporting wounded military personnel.
The spot is voiced by Johnny Vegas and thanks those who have given their time to the cause. It uses the music from Hero, last year’s X Factor single.
The ads focuses on fundraisers and features members of the public dressed in the outfits they wore to raise money.
Activity will also include print and online and will be backed by CRM activity. It will also be supported by an extensive editorial programme in The Sun.
The Sun has developed an area on its website to promote the charity and is planning an "Auction for Heroes" with eBay on April 6 offering ‘money can’t buy’ goods donated by celebrities like Jeremy Clarkson, Simon Cowell and John Terry, with proceeds going to Help for Heroes.