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ADVERTISING CAMPAIGNS

Aleksandr the Meerkat is back!

Agency: VCCP

Client: Comparethemarket.com

Following the smash hit success of its TV campaign, comparethemarket.com has released this blooper reel of Aleksandr, the Russian meerkat.

The original campaign, which includes activity on social media sites such as Facebook and Twitter, has been one of this year's surprise success stories.

The success of Aleksandr the Meerkat has doubled the number of hits on the online insurance website.

The commercials flogging car insurance have also handed an unexpected bonus to Britain's zoos and safari parks.

In the wacky adverts for the web site "Comparethemarket.com" cartoon character Aleksandr urges viewers to "Compare the Meerkat".

And to the delight of animal parks the adverts have produced a "Meerkat Dividend" with thousands of visitors flocking to compare real-life meerkats.

Staff at Knowsley Safari Park on Merseyside have noticed a big increase in the number of visitors seeking-out its meerkat enclosures.

Keepers at Drusillas Park in Sussex have even decided to name their new baby meerkat Aleksandr.

 

 

 

AJR
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