Client: Abbey National Banking Services
Different scenes of a Formula 1 car being serviced and driven from the pits are shown, showing the sponsor name of Santander, the driver is shown and is Lewis Hamilton.
As these scenes are shown the Abbey Bank account is introduced.
Santander has extended its sponsorship of the Formula One Vodafone McLaren Mercedes team and Lewis Hamilton to its recently acquired finance brands Bradford & Bingley and Alliance & Leicester, following the driver's victory in the World Championship.
The ad marks the banks first ad campaign featuring both Hamilton and the brands, which it acquired amid turmoil in the financial markets.
The TV ad depicts Hamilton and his McLaren F1 car as Airfix-style models. Their component parts are then painted and glued together before coming to life.
A voice-over offers assurance of Santander's strength by seeking to highlight its traditional, low-risk banking values.
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