The seductive campaign for French cheese brand Boursin marks the first time that Boursin has been on air with the infamous ‘Du pain, du vin, du Boursin’ line for 10 years.
The brand is taking the opportunity to remind the nation of the Boursin product range and position it as a regular fixture in people’s cheese repertoire.
The TV campaign was created by RKCR/Y&R with media planning and buying handled by OMD.
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