Choose speciality channel:   Choose sector channel:     Search the site


Sharwood's 'The Real Taste of Adventure'

Agency: McCann Erickson 

Client: Sharwood's

Asian cooking brand Sharwood’s has launched this new TV and press campaign, showcasing ‘The Real Taste Of Adventure’. 

Filmed on location across Asia , the campaign showcases a 100 year old tradition of pioneering culinary exploration. The campaign features the brand’s own in-house Chefs, Jirapan Tarrant, Munish Manocha and Chung Yin Liu showing how they travel the world to source new ingredients and ideas.

Airing on Friday 6 March at 7.58pm, in the much sought after Coronation Street slot, the new 40 second advert will run for the rest of 2009. The 40 second TV advert will be supported by 4 x 10 second spots, four press executions, print advertorials, 1million door drops and in-store activity.

The eponymous James Allen Sharwood devoted his life to discovering new and exotic ingredients, flavours and spices from around the world and was the first person to bring Mango Chutney to Great Britain. 

It was this dedication to discovery which inspired McCann Erickson to create a campaign using the three current Sharwood’s Chefs – following their gastronomic journeys around Asia .

To give the viewers a real flavour and insight, established documentary director, Helen Simpson was chosen to follow and document the adventures of the Sharwood’s Chefs. With credits such as Jamie Oliver’s Italian Kitchen and Gordon Ramsey to her name, Helen brings a unique documentary style to the advert.

Helen Simpson, said: “I’m known for being a documentary Director and really this ad is a documentary about the Chefs who work for Sharwood’s, showing the part of their job that’s all about travelling the world to bring back new ideas and ingredients.”

Paul Bright, Brand Controller of Sharwood’s commented: “The new advert reinforces Sharwood’s position of offering consumers a ‘real taste of adventure’ when cooking, and shows our chef’s passion and enthusiasm for our sauces and accompaniments.”

2009 will see a new and exciting range of products for Sharwood’s with the introduction of Indian side dishes, Micro-noodles and a selection of new sauces.


married men affairs My girlfriend cheated on me infidelity in marriage
pet prescription discount card canada drug pharmacy coupon coupon for prescriptions
free prescription drug cards cialis coupons and discounts free cialis coupons
how much is the abortion pill where can i get an abortion pill
after abortion abortion article abortions clinics
discount drug coupon go coupons prescriptions
cialis coupons from lilly discount prescription drug cards free coupon for cialis
what is the generic name for bystolic go bystolic coupons
the day after pill click abortion clinics in dallas tx
prescription card discount link cialis coupons from manufacturer
prescription drug coupons prescription savings cards prescription drugs coupon
doxycycline for dogs uk doxycycline for dogs uk doxycycline for dogs uk
progesterone levels 26 7 wks progesterone levels 26 7 wks progesterone levels 26 7 wks
prescription savings card go cialis discounts coupons
generic cialis dosage best ed drug for diabetics new diabetes treatment
coupons for cialis printable open coupon
free cialis samples coupon coupons cialis
coupons cialis cialis coupons free coupons cialis
cialis discounts coupons cialis prescription coupon coupons prescriptions
free cialis coupon coupon for prescriptions
vermox vermox
how late can you get an abortion pill abortion options
abortion pill cost without insurance abortion pill late term abortion pill
half life naltrexone click naltrexone dosage forms
low dose natrexone revia uses
difference between naltrexone and naloxone does naltrexone show up on a drug test naltrexone withdrawal
opiate antagonist naltrexone revia for alcoholism
what is naltrexone made of go what does naltrexone feel like
naltrexine naltrexone prescribing information




3073 showcases match your criteria