How better to make the most natural milkshake drink than to fire a cow out of a cannon?
Milk brand Yazoo has launched this new TV advert as part of a new £3.5 million campaign, which will also include outdoor activity.
WCFA has created the “Milk Shaken Up” push, showing an ordinary day in the life of a Yazoo cow.
During the 30 second TV ad, filmed in South Africa, the cow gets fired out of an old cannon to make the most natural milk shake possible.
The pure and clean nature of the countryside setting complements Yazoo's new healthier recipe credentials, and the unorthodox behaviour of the Yazoo cow highlights the brand’s light-hearted qualities.
The TV campaign first breaks in Ireland this week for one month, and forms part of the brand’s on-going mission to drive growth in the UK flavoured milk category. A print version of the ad will then appear on buses across the UK, running in parallel with a nationwide sampling campaign and on-pack promotions.
In close cooperation with WFCA, Campina repositioned the Yazoo brand in 2008 to appeal to a much wider audience than before. The first phase was completed in November last year and encompassed the introduction of modern packaging and new recipe with real fruit juice and no artificial sweeteners.
This second phase builds further upon the “Milk Shaken Up” campaign, strengthens the creative link and takes the idea on TV.
Marielle de Jong, Marketing Director for FrieslandCampina brands in the UK, said, “The new TV advert should surprise and thrill our target audience. Not only is it reflective of the ‘fun’ side of milkshakes but it also supports our core brand messaging that Yazoo offers all the goodness of milk, is low in fat, and contains natural flavours and real fruit juice. We believe that this new ad, as well as the other components of our new campaign, will captivate consumers and provide retailers with another great opportunity to capitalise on the brand’s popularity."
What do you think of this campaign? Write your review below and could you win a bottle of Champaign in our ‘Review of the Month’ competition.