Agency: Wieden + Kennedy
W+K London, in conjunction with Belgian stop motion animators Pic Pic, has created another unique campaign for Cravendale.
'Slurp' was created by Sam Heath and Frank Ginger and is part of a £10 million marketing investment in the brand.
The unique animated spots are hilarious and all feature the cow, pirate and cyclist are all characters that were made famous in the brand's 2007 campaigns.
The new adverts aim to highlight Cravendale's brand positioning to make the nation passionate about milk while also drawing attention o the brand's consumer benefits.
The TV campaign is supported by print activity, which features a black and white cow with an arrow leading to a sieve, followed by a white cow to symbolise the filtration process that makes Cravendale fresh milk, only purer.
Sam Heath, creative director at W+K, said, "Poeple don't really think when buying milk. They just reach for the blue, green or red top. With these spots we wanted to challenge this, to engage people a little more and to get them to consider Cravendale."
The marketing investment also supports an online campaign and packaging redesign.
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