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ADVERTISING CAMPAIGNS

NHS 'Act FAST'

Agency: Delaney Lund Knox Warren

Client: NHS

Here is the government's new £12m campaign aiming to raise awareness of the sings of a stroke.

Posters and leaflets will be placed in GP surgeries, village halls and libraries, while adverts will be run in newspapers, on TV and on the radio.

They will focus on how an attack affects the face, arms and speech.

It is part of the government's three-year £100m stroke strategy in England which was published last year.

Ministers acted after criticisms that the standard of stroke care was lagging behind other European nations.

One of the problems with the illness is that people do not always realise they are having a stroke - which leads to a late diagnosis, increasing the chances of death and disability.

The awareness campaign, which will focus on what in the health service is known as Fast - facial weakness, arm weakness, speech problems, and "time to call 999".

As well as the poster campaign and the media advertising, an internet programme using film clips about stroke that can be forwarded on to people is also expected to be developed.

 

AJR
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