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ADVERTISING CAMPAIGNS

Mills and Boon protest Virgin Rail's kissing ban

Romance publisher Mills & Boon has launched this cheeky viral campaign in response to Virgin Rail's decision to ban kissing at a station in Cheshire.

On Monday (09/02) Warrington Bank Quay railway station erected signs forbidding couples from expressing their love in front of the building, and asked to take it instead into a designated Kissing Zone.

The rail company said that the kissing couples were holding up the queues.

The initiative has provoked mild outrage among some travellers, who fear a return to the 70s and 80s when "no petting" signs, with helpfully suggestive diagrams, were routinely used in swimming pools to control the sexual urges of bathers.

Creative agency St Luke's has launched an "eprotest" through social networking sights such as Facebook, Twitter and Flickr encouraging users to upload photographs of themselves kissing at stations.

What do you think of this campaign? Write your review below and could you win a bottle of Champaign in our ‘Review of the Month’ competition.

AJR
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