Agency: Universal McCann
It’s a genius piece of tactical work the UM / McCann Erickson team ran last minute for MasterCard around Valentine’s Day on Saturday.
John was sat suspeded in the air from a billboard on Old Street, London, with a special meesage for his girlfriend Hannah.
The billboard read, 'Hannah Davis, please be my Valentine' and carried the strapline from MasterCard, 'The things we do for love, priceless'.
The campaign quickly gathered interest from commuters and passes-by as John braved the cold to impress his one and only.
Ben Reilly at UM said, “This is a truly great example of collaboration & innovation – it was excellent teamwork work by UM, McCann Erickson, IPM & JC Decaux - & to be fair, the poor bugger who was strapped on a 96 sheet for three hours waiting for his unsuspecting girlfriend to show up at near sub-zero temperatures!”