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Netflights 'We search, you save'

Agency: In-house

Client: Netflights has launched this new advert in a bid to cash in on the peak travel booking period.  

The £1m brand campaign, created in-house, will include TV, national press, outdoor and online display activity.

The concept behind the campaign is to create brand awareness, launching as the main point of contact for worldwide flights, taking the hard work out of searching for the best prices.

The new strapline 'We search, you save' makes a powerful statement referring to the fact that can find you the very best flight prices.

The 20-second TV ad uses water as its theme engaging the viewer to escape the UK rain by clicking on to, part of the Gold Medal Travel Group is a huge online tour operator that has always relied on its heritage in the travel industry and its classified advertising to drive business.

Ruth Connor, Gold Medal's Director of Sales and Marketing, said, " can take the hard work out of trawling the internet to find the best fares. At we work with 135 airlines, taking people to 1500 destinations worldwide, including Dubai, the Far East, the USA and Australia."

What do you think of this campaign? Write your review below and could you win a bottle of Champaign in our ‘Review of the Month’ competition.

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