With a bit of thought flyers can be interesting. Sure, they're a cheap and practical form conveying information but they can be as easily binned (or recycled for the environmentally conscious) as they are picked up.
Retain interest by engaging interest and follow the example of the recently opened Gymbox chain.
This flyer, in the shape of a mask, has a fun element. The image is of a disco gym dancer with head sweatband.
On the flipside there's the explanation: "Become 'More than a woman' - Strut, jive and boogie to your favourite Bee Gees' hits in this fast and furious 70's themed dance class."
There's also all the usual information on the brand, facilities and services it provides.
Have they missed out on a trick? The inclusion of a promotional offer may well have provided a call to action and driven new customers.
See you on the dancefloor!