FindaProperty.com has launched this new print and online advertising campaign as it aims to help people find their dream home.
To campaign will run across local and national media including Metro, London Lite, the Evening Standard, a wide range of regional titles, and supported by online activities across the Associated Northcliffe Digital network of websites.
The ad stars proud homeowners filmed in their homes, and will be featured as case studies on the website, talking about their house hunting process, their feelings when they found their dream home, what it now means to them to have a property, and what makes it homely.
The campaign will also carry an interactive element with online links to a feedback page on FindaProperty.com, where visitors will be asked for their thoughts on what makes a home.
Sarah Boorman, marketing director at FindaProperty.com, said, “Our marketing campaign focuses on people and their feelings towards their home rather than properties in general. We showcase people who are looking for a place to make their own; hopefully delivering some optimism in this difficult market.”
Created in partnership with creative agency speake2 based in Chester, the campaign is primarily aimed at renters, first - third time buyers, but has enough flexibility to allow the portal to effectively target every house-hunter in all property buying life stages across all ranges of property types.
Sarah Boorman added, “This is an uplifting campaign in the current market. According to our most recent market research* those people who are still hoping to move are really excited about the prospect of having their own home, and are more than ever determined to find a place that’s right for them. Even though market conditions are difficult, home-movers aren’t ready to compromise their dream.
“Our campaign will be refreshed over the course of the next six months by adding new real life case studies recruited through our advertising and via the interactive element on FindaProperty.com. We are also looking at extending the concept to radio where we will have the voices of the people featured in the ad explaining what has made their property a home.”