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ADVERTISING CAMPAIGNS

EDF Energy 'Recycled Footage'

Agency: Euros RSCG

Client: EDF Energy 

EDF Energy is launching a major new multi-media advertising campaign to promote its new Eco20:20 product, designed to give customers 20% cheaper electricity after 9pm and all weekend.

The campaign also offers energy savings advice designed to help them reduce their carbon footprint by up to 20% as well.
 
A 30-second TV commercial will continue the ‘recycled footage’ theme of previous EDF Energy advertisements and feature the tagline “There’s not much worth recycling from the 1970s, but EDF Energy has found something. Eco20:20 is inspired by Economy 7”.
 
An enhanced version of the Economy 7 tariff, Eco20:20 will be launched in an ad featuring two cult seventies icons; The Green Cross Code Man and The Six Million Dollar Man. The commercial also draws parallels with the 1970s energy crisis to highlight how the new product could save customers money in the current recession.
 
The new suite of advertising marks the third phase of EDF Energy’s It’s Not Easy Being Green campaign and features a new glam-rock version of the song originally made famous by Kermit the Frog in the 1970s.  The creative execution of the TV ad has been developed by Euro RSCG.
 
Eco20:20 will be available online at www.savetodaysavetomorrow.com, which has been re-developed to coincide with the TV advertising premiere.

Martin Stead, Brand Director at EDF Energy, said, “EDF Energy is committed to helping customers save both money and carbon.  We know it’s not easy being green, but in Eco20:20 we have a new product which could offer real savings and encourages people to reduce their personal carbon footprint as well.
 
“Our ‘recycled footage’ advertising concept has proved to be a hit with viewers, so we hope that this latest campaign and Eco20:20 will become cult favourites too.”
 
The TV advert will be aired for the first time on Sunday 8th February and will run across ITV1, Channel 4 and Five, as well as multi–channel satellite and freeview stations.

What do you think of this campaign? Write your review below and could you win a bottle of Champaign in our ‘Review of the Month’ competition.

 

AJR
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