Crisps maker Walkers has launched this new TV spot to encourage viewers to vote for their favourite flavours.
The flavours include Chilli & Chocolate, Fish & Chips, Onion Bhaji, Crispy Duck & Hoisin, Cajun Squirrel and Builder’s Breakfast and were conjured up by consumers in a competition last year.
The new flavours hit the stores in January after the nationwide search to find a new flavour of crisp.
The adverts mark the next stage of the ‘Do us a flavour’ campaign, which now turns to the public to help decide on a final winner.
From the 1.2 million entries suggested by the British public, the final six flavours were chosen for their originality, creativity, straightforwardness and tastiness!
But while each has already won £10,000, it is now in the consumers’ hands which will scoop the grand prize of £50,000 plus 1% of the royalties for as long as the flavour is on sale.
The ad campaign kicks off with a 60 second battle between the flavours, which are personified through larger-than-life characters. As they campaign for the public vote, the fight to win reaches a finale which sees giant chips being toppled, a huge chilli sent flying and an oversized fish left stranded! When help is called to break it up, Gary Lineker, posing as a policeman, enters and steals the flavours for himself.
He continues on his mission to get hold of all the new packs during separate 20 second adverts for each flavour, on air from 16 February 2009.
The public are reminded of their vital role in deciding the next new flavour as he encounters the burly builders of Britain, shimmies with the Bollywood dancers of India and masters the busy streets of the Far East.
There’s even a special guest appearance from Gary’s fiancée, Danielle Bux, who lures away ‘Chilli’ and ‘Chocolate’ from their stash of crisps by acting the damsel in distress.
Gary, who has starred in over 70 adverts for the nation’s favourite crisp company, said, “The six final flavours have been chosen and competition is hotting up to find the winner of the ‘Do us a flavour’ competition.
"It’s now up to the public to vote for their favourite flavour and choose which one stays on shelves! There is undoubtedly a flavour for everyone, and I have my own favourite, but if I have learnt anything over the years it has been not to predict who will be the winner. For the moment I must remain completely impartial.”
The campaign sets a new first for Walkers as a total of seven new adverts are dedicated to promoting the new flavours of crisps. For the first time, each flavour has a distinct personality, which is played on to provide amusement and entertainment.
Miranda Sambles, marketing manager at Walkers, added, “This set of adverts are great fun. You get a real sense of the personality behind each flavour, and the representing characters are developed well. At the same time, the key messages of the campaign are effectively communicated and encourage the public to get involved and vote for their favourite flavour.”
The ad will break on the 4 February during Emmerdale on ITV at 19:15 and C4 during Hollyoaks at 18:45. They will run until 1 May 2009, when the public vote to decide the ultimate winner closes.
Until then, the public can vote via the Walkers website www.walkers.co.uk or send a free SMS text message to 51199. The most popular flavour will then remain a permanent fixture among Walkers classic flavours like Cheese and Onion, Salt and Vinegar and Ready Salted.
What do you think of this campaign? Write your review below and could you win a bottle of Champaign in our ‘Review of the Month’ competition.