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Foxy Bingo 'He's Back'


Client: Foxy Bingo, Cashcade

Foxy, who has previously used Jordan as its brand ambassador, has launched this new £10 million integrated advertising campaign. 

Activity will include TV, radio, poster and press. The campaign launches with a week of 10 sec teasers, in the style of mini movie trails.

In a very brave move from Cashcade the teasers, which feature no mention of brand, are designed to create buzz about the £1 million promotion and the mystery character. They feature a URL for a dummy website, giving people the chance to guess “Who is Back?”

These will be swiftly followed by the 40 sec reveal ad, which features 100’s of women flocking to a mysterious spacecraft.

The spacecraft opens to reveal Foxy emerge, shrouded in dry ice. “He’s Back” with a CGI makeover courtesy of Glassworks Amsterdam.

The whole of the forest floor becomes a 70’s disco floor and a kitsch disco dance routine breaks out, to the classic track Funky Town.

It’s 2001 meets Close Encounters meets Boogie Nights with Foxy as a Northern John Travolta.

Patrick Southon, managing director of Cashcade, said, “This campaign sees Foxy Bingo giving away £1m over one month - its greatest promotion to date. The promotion kick starts at the end of January, running through out 2009.”

What do you think of this campaign? Write your review below and could you win a bottle of Champaign in our ‘Review of the Month’ competition.

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