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ADVERTISING CAMPAIGNS

EA Games 'Sims Animals'

Agency: In-house

Client: EA Games

Electronic Arts has revealed this new TV ad to promote its new Sims title which allows gamers to rear animals and craft a garden paradise.

The spot shows a bear and the rest of his forest friends are having a great time playing SimAnimals until a fox comes along and spoils the party.

What do you think of this campaign? Write your review below and could you win a bottle of Champaign in our ‘Review of the Month’ competition.

AJR
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