Client: EA Games
Electronic Arts has revealed this new TV ad to promote its new Sims title which allows gamers to rear animals and craft a garden paradise.
The spot shows a bear and the rest of his forest friends are having a great time playing SimAnimals until a fox comes along and spoils the party.
What do you think of this campaign? Write your review below and could you win a bottle of Champaign in our ‘Review of the Month’ competition.