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ADVERTISING CAMPAIGNS

Action for Children 'As long as it takes'

Agency: Baby Creative

Client: Action for Children 

Children's charity Action for Children has launched this new TV campaign, its first ad in its 140 year history.

In this spot, one of two, Dan suffers from Asperger's Syndrome, a form of autism that is characterised by difficulties with social interaction. Dan reflects on the way Action for Children has impacted on his life.

The campaign aims to highlight mental illness amoung children and therefore dispel some of the prejudices.

A TV spot, created by brand agency Baby Creative, will be supported by online and print.

The chairty works to transform the lives of some of the most disadvantaged children and young people in the UK and beyond.

What do you think of this campaign? Write your review below and could you win a bottle of Champaign in our ‘Review of the Month’ competition.

AJR
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