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ADVERTISING CAMPAIGNS

Churchill Insurance 'Roy'

Agency: WCRS

Client: Churchill Insurance

Here is the latest celebrity campaign from Churchill Insurance - moving away from the prominent catch phrase of 'Oh Yes', the ad stars former game show host Roy Walker.

Churchill the nodding dog visits the curry house Balti Towers with Roy nsurance.

The ad is to promote the fact that Churchill's car insurance price will not increase next year.

Media planning and buying was handled by MediaCom.

The campaign was accompanied by another execution which shows Churchill helping Rolf Harris to move house.

What do you think of this campaign? Write your review below and could you win a bottle of Champaign in our ‘Review of the Month’ competition.

 

AJR
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