Choose speciality channel:   Choose sector channel:     Search the site


Nike takes advantage of 'hot spot' technology

Agency: AKQA

Client: Nike

This viral for Nike allows users to 'click to buy' technology that has been developed to give viewers the option to instantly purchase the products they see being advertised on screen.

With digital set-top boxes providing the ability to fast-forward through advertising, and with hundreds of channels competing for viewers, companies are desperately looking for new ways to keep people tuned in during programme breaks.

The “hotspot” technology means that during an advert, bubbles pop up on screen alongside products. Viewers can click on anything they see that takes their fancy and then make their purchase at the press of a button.

The ad features Manchester United's superstar player Cristiano Ronaldo. As he runs around the pitch and strips off after a match, fans can click on his shirt, shorts and shoes to buy them instantly.

The clip can now be seen online, but those behind the advert believe that once the switchover from the analogue to digital TV signal is complete by 2012, the technology will be utilised on television as well.

Furthermore, the government's promise of "every household will have broadband by 2012" means that we can expect to see many more ads like this soon.

free viagra samples coupon viagra discount coupons online
drug coupons transfer prescription coupon pet prescription discount card
coupon prescription go printable coupons for viagra
how much is the abortion pill read where can i get an abortion pill
cialis prescription coupon click cialis coupons from lilly
abortion research paper abortion quotes abortion doctors
discount drug coupon cialis coupon card coupons prescriptions
cialis coupons from lilly discount prescription drug cards free coupon for cialis
bystolic coupon 2014 generic bystolic alternative
the day after pill click abortion clinics in dallas tx
abortion clinics houston how much does abortion cost how does the abortion pill work
metformin and ketogenic metformin and ketogenic metformin and ketogenic
progesterone levels 26 7 wks progesterone levels 26 7 wks progesterone levels 26 7 wks
gabapentin with liver disease gabapentin with liver disease gabapentin with liver disease
cialis price store discount cialis coupon generic cialis source
cialis coupons and discounts open coupon
nexium 20 nexium 20
levodopa carbidopa entacapone bioequivalence carbidopa levodopa entacapone combination carbidopa levodopa entacapone combination
kamagra 100 kamagra jelly
coupons for cialis printable open coupon
how to have an abortion pill abortion pill online abortion price
free cialis samples coupon coupons for prescription drugs coupons cialis
coupons cialis cialis coupons free coupons cialis
thyrax bijsluiter thyrax euthyrox thyrax fk
information on abortion pill cost of abortion pill types of abortion pill
addyi suomi addyi fda
should abortion pill be legal free abortions
lamisil comprimidos lamisil comprimidos lamisil crema precio
naltraxone open revia reviews
neltrexone what happens if you take naltrexone and opiates
vivitrol wiki naloxone naltrexone
naloxone challenge test how long does it take for naltrexone to work buy naltrexone online
methsuximide click naloxone challenge
what is naltrexone made of naltrexone and heroin what does naltrexone feel like
what is vivitrol used for injection to stop drinking alcohol naltrexone implant locations




3073 showcases match your criteria